About the workshop
With the advent of many social media platforms, brands and marketers are attuned to the shift in consumer behavior turn to embrace social media influencers, as a new channel of communication. This session will walk you through the secret behind of influencer which is a highly effective marketing tool in reaching the right target audience, promoting engagement, influencing their social media followers’ purchase decisions and, therefore, play a big role in driving the sales of a product or services.
What will you learn
You will learn about the rise of influencer marketing nowadays and how influencers are now playing a bigger role in the diverse advertising world. Also, the tips and technique from the real experience of successful influencers from various categories and how they are dealing with the rapid growth of technologies such as AI and virtual influencer.