About the workshop
Marketing and sales has changed. The shift has begun from Outbound era -- where businesses push messages to customers, sending cold emails and spending money on magazine ads without knowing the ROI -- to the Inbound era, where business pull customers towards them with smart, relevant marketing. In this session, you’ll learn how you can use Inbound in your business, with actionable examples and tactical advice you can use immediately.
About the organiser
With almost 10 years of experience in sales, spanning from Start Ups to Fortune 500s, Joe now heads the growth and adoption of HubSpot in the South East Asia region, helping companies realize their marketing and sales goals to grow better and faster.