Winning in China: What Startups Need to Know to Reach Chinese Customers

Panel Topic

China is the ultimate frontier for all businesses: with a population of over 1.3 billion, businesses that can succeed in China immediately gains a massive customer base. Still, the barrier to entry in China is no joke, from the language, stiff competition, to stringent regulations and laws, startups must face an uphill battle when looking to expand to China. In this session, Bob Zheng shares the strategy for startups planning on entering China and what it will take to capture the hearts of Chinese customers.