Navigating the UX Design Process for Startups: Learning from Common Mistakes


User experience is a key aspect that greatly contributes to a success of a startup, however, many startups keep making the same common mistake in creating the most thoughtful UX designs. In this session, UX design expert Jacob Greenshpan talks about the approach to UX design, what new UX designers should know, and what makes a great UX design that will encourage user engagement while driving the overall performance for startups.