GOJEK is more than Indonesia’s great success story, it is a company that is held up as a great example of success through smart use of data. Data has become the digital world’s equivalent of pure gold. Used correctly, data can propel a small startup into Unicorn status in a short period of time. GOJEK used data to successfully launch a startup and to grow across South East Asia (SEA). The company has been able to apply data to drive their business success and reach unicorn status in SEA. This talk will cover this rapid rise to success through drive and data.