The digitalization of assets, whether physical, financial or digital in nature, is inevitable. As we move into an increasingly digitalized world, it is apparent that security is not an inherent feature of the blockchain. In addition to hacking, there are usability issues that lead to challenges around scalability on public networks. This in turn serves as an impediment to user adoption. To succeed, it is necessary to understand the industry and user needs. It is critical to work with regulation and of great importance that tech leaders be involved and participate in key events that contribute to education and adoption of new technology.