Transitioning RS Group from media and entertainment to becoming a full fledged commerce company isn't an easy task. When we started in 2014, what we did was nothing new. For more than 10 years, the same thing has been referred to as ""home shopping,"" - usually in the form of international know-hows partnering with a local player. However instead of following their so called best practices, we crafted our own strategies, experimented and and as a result became a pioneer in many new industry benchmarks.
What you will learn from us:
- How RS Group reacted to technology disruption
- How RS Group transformed from Media & Entertainment business to Commerce business
- Understanding of Entertainmerce, RS Group's unique business model
- RS own ecosystem of commerce