Super Apps have changed how millions of Asian consumers buy food, move around the city, pay for just about everything and more. And now, amid a global pandemic, the role of the Super App is rapidly evolving to support ecosystems of hundreds of millions of people, as it aids in crisis response, community-building and eventual economic recovery.
Gojek’s Super App vision - design a platform that can rapidly solve problems at scale - has been put to the ultimate test during COVID. As nations in Southeast moved quickly to enforce mass social distancing efforts, many Gojek partners who rely on the platform for their very livelihood were made vulnerable. Overnight, fears around safety and hygiene became paramount for its millions of users. Needs and behaviors changed. So the Super App - and the thousands of individuals behind it - got to work.
Gautam Kotwal, Gojek’s Chief Data Officer, will discuss the company’s use of AI and data science to create greater business resilience, adapt to rapidly changing consumer needs, and to help to sustain the livelihoods of its ecosystem of drivers, merchants and other partners.