- people's goals in their lives,
- the pains that keep people from reaching those goals,
- and the actions that they try in order to alleviate some of those pains.
But how do we get this deep understanding of other people?
We need to figure out how to Get People to Talk.
The best entrepreneurs and innovators figure out how to engage people in deep, meaningful conversations that lead to insights about their lives and challenges.
This hands-on workshop will help entrepreneurs further develop their skills at getting people to talk, through role-play, interviewing practice, and a discussion of qualitative research methodologies.