In this workshop, we’ll work with artifacts to tease apart the components of empathy that applies to new product development. What is empathy in the context of products and services (also known as user research)? How does one build empathy for present/future consumers? How do we make sense of what we see/hear in the lives of others? I’ll be sharing some personal examples of user research work and discuss key principles through interactive exercises.
This workshop is experiential and introductory; those with engineering and business background may find it useful for communicating product decisions with your teams, for aligning goals, and for advocating for your customers.