PDPA unavoidably affects how we use customer data & marketing technique. This workshop will not only cover all you need to know about PDPA fundamentals, but also how we can legally & faithfully reach out to the customers. We will discuss real PDPA use-cases related to marketing such as email marketing, lead generation campaign, retargeting, customer match, cookies policy, and Google Analytics. This workshop is for marketers, growth-hacker, business strategist & business developer. You don’t need any legal fundamentals to attend this workshop.