When we published Accenture’s 2020 Technology Vision report, COVID-19 was not yet a global pandemic. Now, it’s the greatest challenge the world has faced in decades. In just a few short months, it’s transformed people’s lives on an unprecedented scale, impacted every industry, and altered the course of companies’ growth. But the pandemic has not slowed innovation—it’s amplifying it to historic levels.
Our technology trends explore how people’s values are shifting, and digital-age technology models are increasingly out of sync with them. This imbalance—when business value is misaligned with people’s values—is what we call "tech-clash." It’s a very different crisis, but COVID-19 does not overshadow the issue. It exacerbates it. Now more than ever, it’s critical that businesses think about outmaneuvering today’s uncertainty.