Ryan Lee is the co-founder and Chief Financial Officer of
SmartStudy, the global entertainment company behind the
beloved children’s brand, Pinkfong. Through Pinkfong, the
company has produced more than 4,000 songs and stories
such as “Baby Shark”, which created a viral phenomenon
around the world. The company’s Pinkfong app series has
achieved #1 spot as the highest grossing educational content
on mobile in 112 countries, with 200 million downloads
With extensive knowledge and experience in the digital content industry, Ryan specializes in
developing business models, monetisation strategies, and business relations.
Upon graduating from university, Ryan joined Nexon, one of the leading online game
companies on the globe. He pioneered the free-to-play and micro-money transaction
system, also licencing game brands and characters to other business industries. After
co-founding Smartstudy, he has been leading global business expansion and market
development having successfully raised a Series A funding round.