Dr Non A is Senior Expert in Smart City Promotion at Digital Economy Promotion Agency (depa) of Thailand where he researches urban development through the lenses of digital economy and social science. As an expert in human- centered design, he uses participatory research methods (such as design thinking) to create positive social impact for cities, businesses, citizens and public institutions. He received master’s degrees in architecture and modern Chinese studies. His PhD is in the field of social anthropology. Also serving as a mentor for the Social Psychology Network (SPN), Dr Non continues to explore the nexus between academic discipline and the best professional practice.