Prior to this, Kulthirath Pakawachkrilers was the top management behind the big E-Commerce brands contribution such as Lazada Thailand acquired by Alibaba, Luxola Thailand acquired by Sephora, Cmart/Cdiscount acquired by BJC and more. She also was an assistant Adviser to the Minister of ICT in Thailand during in 2012-2014. In the present, she is a Co-founder and CEO of Thailand, e-Business Center (TeC), Global expansion and cross border e-Commerce solution, focusing on China. Kulthirath also holds a position as a secretariat of Thai digital trade association and committee of Thai e-Commerce association. She has been an honorable speaker and an invited panelist in global, regional and local conferences such as UNCTAD, European Union, Ministry of Digital economy and society, Ministry of commerce and many more.