Nir co-founded and sold two tech companies in 2003 and was dubbed by The M.I.T. Technology Review as, "The Prophet of Habit-Forming Technology."
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, "the best business book of 2019."
In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University.