Alexandra Reich, born in 1963 and an Austrian national, joined dtac in August 20, 2018 as CEO. Prior to dtac, she was CEO of Telenor Hungary from 2016-2018, and EVP and Head of Mobile Business for Swisscom Enterprise from 2014-2016. She has been working in the telecom industry since 2001, after initially starting her career in investment banking. She also founded a digital business start-up in 1988. Ms. Reich holds a Business Management Degree from the Vienna University of Economics and Business Administration in Austria. She is married with two grown children.